You Smoothie

What a refreshing packaging! Legion Brand

The Objective

Legion Brand brings a splash of freshness and coolness in the supermarket’s fridges with the design of You Smoothie, a range of natural fruit drinks. “The brief was a clear and simple ‘Natural freshness’ and with the branding of You Smoothie we tried to reflect all the naturalness , flavor and freshness of the fruits”. The natural brand message was brought to life through the use of vibrant and fresh photography – hero on the front of pack- and on the energetic use of colours and typography. The white background offers a good contrast with the bold colours used for the brands and the bottle caps nicely differentiate the flavours in the fridge.

You Smoothie CA

Angular Art Store.


California USA

You Smoothie